So you think you can design

The ease of starting an online business or creating a mobile app has empowered individuals around the world to become entrepreneurs.  As a result, there are A Lot of internet startups and new apps, and more continue to emerge every day.  But what we are seeing from the ones that survive are not just a unique idea or business model, convenience of service, better and sustainable margins, but also innovative design that creates an enjoyable and engaging experience for the user.

Great ideas must be communicated through great design.

With increasing emphasis on design today (and really everyday!), I think it’s important to revisit the design framework laid out by Dieter Rams.

What is “Good Design”

  1. Innovative
  2. Makes a Product Useful
  3. Aesthetic
  4. Makes a Product Understandable
  5. Unobtrusive
  6. Honest
  7. Long-Lasting
  8. Thorough Down to the Last Detail
  9. Environmentally Friendly
  10. As Little Design as Possible


In my recent Never Enough Time post, I discuss the importance of design and review features for calendar systems and apps.  I’ve also discussed the importance of design and the qualities of good design in past posts such as Shop A Swag.

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